the human way to embrace AI

From strategy to transformation, we help organizations use AI to empower people — not replace them

Things are already going the wrong way.

“The deeper worry now lies in the way AI companies are racing for profit while ignoring the long-term risks to humanity.”

Geoffrey Hinton, Nobel Prize in Physics, Turing Award, Recognized as the Godfather of AI.

There’s a better way. Make AI all about empowering people.

“AI outsiders need to engage now to create a future where AI empowers us instead of threatening us.”

Michael Cant, CEO, Blast, 30-year+ expert in strategy & transformation

Not sure where to start? How about the customer.

introducing

thunder 2.0

With patent pending technology, our most innovative CX solution is now powered by AI

CX pain points

1:1

CX gain plans

A revolution in CX analytics and design

Pointed at any website or web service, Thunder captures a torrent of data about what customers experience

Underneath the hood, generative AI records an atomic-level view of CX in real-time, enabling deep insight on the location and severity of pain. Thunder doesn’t stop there. It prescribes CX changes for each pain point, giving your team everything they need to create exceptional services and experiences

No one left behind in a world with AI

From strategy to transformation, we help organizations understand AI and how to use it to create breakthroughs that grow your organization and empower people.

strategy + AI

Understand how AI affects competitive advantage. Use AI as a force to strengthen your moat. Amplify your organization’s unique strengths.

innovation + AI

Discover small ways AI can make life easier. Catalyze AI projects that strike at the heart of your strategic success, and lift the entire organization

transformation + AI

Orchestrate AI-driven change at-scale across the enterprise. Align technology with people for maximum success. Grow without cutting people.

Our process: built for people

Drawing on our full tool kit and your organization’s greatest strengths, we work through a 5-stage process that engages your entire team and gives them the experience to use AI to learn and grow.

    • Get off to the right start. Listen to how people are doing, what they know about AI and how they see it affecting them.

    • Give everyone basic training on AI. Help them explore what it can do in an open, natural way.

    • Create a shared learning experience as the basis for a successful journey together.

    • Look closely at what drives strategic success — and what’s getting in the way.

    • Explore how AI can fundamentally change the game. Choose a focal point to go narrow and deep on strategic change.

    • Set and commit to the conditions essential for success, from the executive team to the front line.

    • Architect the AI model, process and systems with human supervision and control.

    • Design the end-to-end experience and workflows at the atomic level.

    • Iteratively build and test a working prototype, safe and secure for people to use.

    • Shift into regular run mode. Track and understand the business impact of AI.

    • Monitor performance of the AI model, how it is being adopted and used by people.

    • Make incremental improvements in how AI works and enables organizational success.

    • Pull up as a team. Check progress at pre-set milestones, and hear how people are doing.

    • Go deep into the crucial interaction between people and technology. Get clear on what’s working and not.

    • Close the loop. Make the hard calls. Capture and apply the greatest insights for the initiative and beyond.

Tools we use to make AI accessible

AI runs on some crazy complicated algorithms. But we don’t. We rely on simple but powerful tools that make it easy for anyone to work with AI - from executive teams to the front lines.

simple analytics

The most powerful analytics are often the simplest. We make sure analytics fit the problem in a way that can everyone understand and use.

creative visualizations

When it comes to strategy, culture and extreme uncertainty, visual expression is a powerful way to understand what’s happening and what to do about it.

atomic workflows

Lacking rigor and clarity? Blast’s atomic workflow methodology quickly clears out confusion, errors and rework hidden in every workflow and experience.

about us (me)

Michael Cant

CEO, Blast Group

Ok, it’s just me. I designed and built my AI team to help people embrace AI rather than avoid it.

I’ve spent over 30 years helping organizations of all sizes work their way through extraordinary change, from the rise of the Internet to AI.

My passion is using art and science to help people solve complex problems. And deal with wicked ones too.

our growing AI agent team


Eleanor, team connector
Chris, Creativity Coach
Rayna, Research Specialist
Whitney, Workflow Engineer
Aiden, Business Analyst
Anthony, Anthropologist

ready when you are

Where ever you are in your AI journey, we’re here, ready to support your team. From strategy to transformation, we always start with a call to get to know you and your team and understand where we might be able to help.